Posts Tagged ‘Mark Zuckerberg’

My Life According to Instagram (Not Facetagram)

Snapshot of my Instagram Profile (All photos ©whereisksenia)

Last week, the buzz was all about Facebook acquiring Instagram – the world’s most successful (30 million users) mobile photo sharing app. To be honest, ever since I gave into the idea of owning an iPhone a few months ago, I’ve been quite addicted to this photo sharing app. I’ve always liked snapping quick pictures with my phone camera. To me, that’s a way to document little happy moments that can be easily forgotten otherwise. Instagram’s filters help to make the pictures more artsy, and then get social by sharing them with friends. It also lets me discover new people to follow by interests – hash tags work great for that. My current top 3 Instagramers whose pictures always put a smile on my face are @veganfoodshare, @da0da and @kinax.

Me on my roof, filtered with Instagram (Zara leather jacket, Zara skirt, Pour la Victoire leather handbag, Tommy Hilfiger booties)

But who would have thought that a picture can be worth $1 billion?..

Mark Zuckerberg stressed Facebook’s interest in working closely with Instagram team to expand from sharing photos with your friends and family to sharing mobile photos with people based on your interests. But is that really Facebook’s main interest? I highly doubt it.

The main difference between the two social networks is that: While Instagram is still a user-generated platform (with brands catching up very slowly and unintrusively), Facebook has a significant amount of brand-generated content with its Sponsored Stories, Ads and other ways to monetize the social networking giant. When the news about the acquisition broke, a lot of Instagramers revolted, unhappy with the idea that Facebook might turn Instagram into something that it’s not. But why does that have to be bad? I am not very keen on this idea either, but if you think about it… What happened to YouTube after it was acquired by Google? It flourished! Not that Instagram needs any help growing, but now that the deed is done, why not try to think of all the possible good outcomes of this acquisition? For example, now there’s a high chance that the Instagram plugin on Facebook will work correctly… finally.

A picture I snapped from the top of the Bank of America Tower last week, filtered with Instagram

Anyway, the rest of the story is up to Mr. Zuckerberg, all I have to say is that I hope that Instagram’s authenticity will be preserved. Meaning, please don’t attempt to turn “Your Photos” into a “Timeline”. That could lead to a new record of mass deactivation of a mobile app. And one more thing, which I completely agree with Mashable’s Christina Warren on: Keep it mobile only!

What are some of your favorite instagram users? I’d love to check them out!

p.s. If you’re not an owner of Instagram-compatible iPhone or Android, you can check out what the app is all about on Statigram. It’s also a great way to see your stats if you’re an existing Instagram user.

The Social Network: It’s Not About the Money

A 23-year old computer geek doesn’t become a billionaire unless he wants to revenge upon a girl who called him an “asshole”.

“It’s not about the money”. That’s the main message of Mark Zuckerberg’s character in “The Social Network”, a movie that tells a partially true story behind social network with over  500 million users around the globe – Facebook.

As a proper Facebook addict and a journalist who wrote a 20,000-word research article about marketing via Facebook, I was beyond excited to see “The Social Network”. The fact that it was directed by David Fincher, who is responsible for the beautiful “The Curious Case of Benjamin Button” and the iconic ’90s drama “Se7en” made the anticipation even sweeter. So sweet, that I went to its first midnight showing, 14 hours before the crowds of people with popcorn in one hand and their date in the other lined up in the theaters of San Francisco.

Jesse Eisenberg and Justin Timberlake talking business in “The Social Network”

The casting for this movie is magnificent. Jesse Eisenberg’s portrayal of cocky and quick-minded Zuckerberg keeps you glued to the screen for the whole movie. Some other things that make this movie a go-go are:

  • Brilliant dialogues filled with sarcasm. One of my favorites is the one that followed Zuckerberg’s illegal creation of a website where users could compare two pictures of Harvard college girls and vote on which student was hotter.

Mark Zuckerberg: As for the charges, I believe I deserve some recognition from this board.
Ad Board Chairwoman: I’m sorry?
Mark Zuckerberg: Yes.
Ad Board Chairwoman: I don’t understand…
Mark Zuckerberg: Which part?

  • Winklevoss twins – überconfident leaders of Harvard’s Phoenix social club who sued Zuckerberg for stealing the idea of Facebook from them.

Armie Hammer as the Winklevoss twin

  • Incredible timeliness of the movie. Prove me wrong by telling me that you don’t have a Facebook account. There’s a 0.01% chance that you are not on Facebook, but don’t give me a glorious smirk. You will be someday – and that I promise.
  • The epic ending. Just see it and don’t even try to tell me that you have never done the same thing that Mark does in the final scene.

P.S. have I mentioned how hot the Winklevoss twins are in the movie? No, I mean the Greek god type of hot.  Oh, and they were actually played by one person – a not-so-famous actor with a tough guy name – Armie Hammer.

If it’s not about the money, what is it about? The answer is in the name: it’s all about social status. About proving that an awkward computer geek can outsmart guys who are labeled “the best of the best” by the society. I can’t tell if Mark Zuckerberg’s success got him rid of his insecurities, but Facebook will for sure contribute to the birth of couple of other insecurities around the world.

Photos by Merrick Morton – © 2010 Columbia Tristar Marketing Group, Inc. All rights reserved.